Blue Response is committed to protecting your privacy. We only collect information about our customers for the purpose of processing orders and for sending solicited email special offers. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Addendum with respect to GDPR 2018

Whilst the GDPR (General Data Protection Regulations ) 2018 takes precedence over the DPA (Data Protection Act) in May 2018 we attest to the following in addition to the above :

  • Any data breach will be reported to the Supervisory Authority within 72 hours of the incident
  • All customers have the ‘Right to erasure’ – which includes all data including web records with all information being permanently deleted ( save transactional data required by HMRC )
  • Protection Impact Assessments have been carried out to ensure we meet privacy level expectations
  • Newsletter subscriptions are now double opt-in – meaning that not only does the individual have to actively subscribe, but they are required to confirm that subscription subsequently.
  • All staff who have access to customer data have been trained and are regularly updated with respect to actively protecting customer data.
  • We carry out internal audits of data protection activities.

Should you wish to see what information we hold on you or to update this information then please E-mail: and we endeavour to respond within one working day.

Credit Card Payments

Blue Response DO NOT store nor view any Credit Card information such as: Credit Card Numbers, Expiry Dates or CVC Numbers. All Credit Card payments are done through a secure online payment gateway and are fully PCI DSS compliant via PayPal.

When you visit our site

When you visit the Blue Response web site, you are anonymous. We do not collect any personal information, including your email address, without your prior knowledge and consent. Your Blue Response shopping cart is maintained during your browsing session through the use of a randomly generated number that is stored in a cookie on your computer. None of your personal information is stored in the cookie itself. The cookie is only generated once you place an item into your shopping cart, and it self-destructs when you quit your web browser.

When you book with us

To process order, we need your name, billing address, phone number, and email address. This information is transferred to our server using SSL encryption (Secure Sockets Layer), a security protocol that provides communications privacy over the Internet. At no time do we send you unsolicited mail or email, nor will we phone you about any matter not related to your booking. We never share our customer information with any outside source.

Security & Peace of Mind Regarding Your Personal Details

We store the contract’s content and will send you the details of your order as well as our general terms via e-mail. You can find the terms here at all times. The details about your recent orders can be found in your customer login.

As a customer its is your right to request access to the information of your stored data with Blue Response, and you have the right to correct, block or request the stored information to be deleted.

Furthermore, all data stored on the secure server is protected by a firewall, the specification of which has been recognised by all the major banks. Your card details are not seen, nor transmitted by ourselves at any stage, and none of your details will be seen by anyone other than our order processing team.

When you subscribe to our email lists

You are placed on our electronic mailing list when you subscribe by email, subscribe through our web site, or check the subscription box on an online order (and confirm via double opt in). We never share our email lists with any outside source. We respect your privacy and want to make it as convenient as possible to unsubscribe from our lists. If you have trouble unsubscribing, or if you have any questions regarding our lists, please email for prompt personal attention.

When you e-mail us

Should you contact us via email or otherwise specify that you want us to correspond with you via email, we will. We will not use casual email contact for anything other than response to your questions. We will not send you unsolicited email or other communications based upon your email contact to Blue Response.

When you leave our site

Blue Response has no control over the privacy practices of sites outside our domain. If you follow a link to another Web site, read the site’s privacy policy and contact their administrator with your privacy-related questions.

A special word to parents of children under the age of 13

Blue Response strongly encourages parents of young Web users to play an active role in their children’s online activity. Children under the age of 13 should not submit orders, application forms, service requests or other documents to Blue Response without the prior consent of their parent or legal guardian.

If you have questions concerning our Privacy Policy Please E-mail:

Contact details:

Customer Services: 01424 214 000


The Blue Response platform uses cookies, tracking pixels and related technologies to provide our services for Advertisers. Cookies are small data files that are served by our platform and stored on your device. They enable us to identify your device when you move between different websites and applications, so that we can serve targeted advertising

Blue Response uses some unobtrusive cookies to store information on your computer.

Some cookies on this site are essential, and the site won’t work as expected without them. These cookies are set when you submit a form, login or interact with the site by doing something that goes beyond clicking on simple links.

We also use some non-essential cookies to anonymously track visitors or enhance your experience of the site. If you’re not happy with this, we won’t set these cookies but some nice features of the site may be unavailable.

Data is collected in the shop using web analysis tools (Google Analytics) using cookies that areused to generate pseudonyms for user profiles.

To control third party cookies, you can also adjust your browser settings.

By using our site you accept the terms of this Privacy Policy.

As a customer you have the right to revoke any given consents at all times

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